Marketing Horses

Global Horse Culture Archive on February 27, 2008, 15:38


This is one of those books that opened my eyes to details of the history of horses I'd never considered. Margaret Derry is a professor who has written some of the few books out there which analyze the way breeds of horses (and cattle, in some of her research) have been modified through time to suit changing needs, and how breeds have been marketed throughout history. In this book she looks in great detail at the concepts of pure breeding, breed registry development, and the marketing of various horse breeds in North America, with special attention to the development of heavy draft breeds


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